Today I had an interesting conversation with the manager of a local store specializing in aviation related merchandise. This store just underwent a major revamp. The most striking change was a huge increase in the amount of floor space devoted to ready made diecast aircraft replicas. This section was not only expanded, but also moved to the front of the store. In contrast, the plastic kit section was shrunk down in size and relegated to the back of the store.
When I asked about this change, the manager confirmed that diecast replicas were outselling kits by a huge margin. He went on and on about the quality and fine detail on these replicas and how much they’ve improved over the years. I pointed out another trend, which is that people are losing the patience to build kits. He agreed with this but didn’t seem concerned.
In our world of instant gratification, it should come as no surprise that fewer and fewer people are building model kits. Instant gratification has become a core Western value, and you can see it in the short-term planning that corporations use, the tactical (rather than strategic) mindset of politicians who can’t see past the ends of their own noses, and the effects of technology.
Communication technology is probably the biggest cuplrit in training ordinary people to expect instant gratification. While everyone blindly praises the uninterrupted 24/7 contact which digital telephony has enabled, no-one seems to have noticed the ugly side effects.
For the first time in human history, verbal conversations are being replaced by snippets of text. These text messages are to face-to-face conversations what finger paintings are to a Rembrandt. They’re devoid of poetry and depth, not to mention basic punctuation. Instead of witty banter, we have emoticons. No wonder children are so easily addicted to smart phones. These devices are a grammar-free playground of reassuring smiley faces, ideally suited to short attention spans. As our minds are remapped to favour brief, careless messaging over communication with content and substance, we are reverting to our preschool selves.
The other danger of this new technology is the way it undermines our mental focus. A mobile phone conversation is invariably conducted while running for the bus, ordering at a restaurant, or doing any number of other activities. So only a fraction of the user’s attention is focused on the conversation. This is akin to an Olympic sprinter running a race while trying to tie a shoelace at the same time.
Harried urban drones like to flatter themselves as multitaskers. Although the term “multitask” sounds full of promise, the hard reality is that the human brain is akin to a one-CPU computer. We pretend to multitask by switching frantically from task to task every few seconds, only raising our blood pressure and shortchanging the task at hand. We ignore the fact that the human brain is simply incapable of concentrating on more than one thing at a time.
So back to diecast replicas. For those lacking the motor skills or hand-eye coordination to build a model kit, there’s a place for these products. But most of the time, they’re a cop-out. The buyer is taking a shortcut to the end result, not realizing it comes at a cost. Gone is the joy of artistic creation, with all its ups and downs, and that sublime moment at the end when you can proudly display something you made with your own hands. For those who thought about building a kit and succumbed to the instant gratification of the diecast option, it’s a choice they’ll eventually regret.