Hudson’s Bay Christmas window displays – Part Two

Last week we began taking a look at the festive window displays adorning the flagship Hudson’s Bay Company store in Toronto, Canada. Part Two of this series brings us to a display which animal lovers will enjoy: two polar bears raising their arms in a coordinated salute to the Christmas season.

The massive scale of the bears and the large arcs made by their moving arms makes them the focal point of the display. The bears are joined by a supporting cast of other animals indigenous to Canada, which are rendered in a much smaller scale. These include a killer whale, a penguin, walrus, and two narwhals. All the animals perform their own little dance in their transparent globes, all the while rotating on a large turntable.

The entire display is ensconsed in a frosty white frame which gives the impression of looking inside a cave carved out of solid ice. The crowning touch is a video backdrop which shows scenes of the Canadian arctic. Many dioramas have static backdrops (photos or paintings) but video trumps both. Moving pictures are always more eye catching than stills.

If you like to build dioramas and want to learn more about how to optimize the visual impact of your work, you might like my new book, Diorama Design. It’s available in both ebook and print formats at Amazon.

-Ivar

Hudson’s Bay Christmas window displays – Part One

Canadian retailer Hudson’s Bay Company is one of the oldest department store chains in the world. Its origins date back to the early days of Canada, when explorers traded furs to earn their livelihood. While lesser department store names like Eatons and Sears have been torn apart by the whirlwind of change in the retail business, The Bay is still going strong.

The Hudson’s Bay flagship store on Queen St. in Toronto exemplifies the golden age of retail, when there was no Internet and department stores were the go-to destination for a family’s clothing and housewares needs. Like all proper department stores, this one features several large window displays at street level.

Window displays are the department store’s visual greeting to the prospective buyer. A well-done display not only shows the products being sold, but says something about the store and the type of shopping experience it offers. And naturally, this is all done with the bottom line in mind: a catchy display can turn a passing pedestrian into an impulse buyer.

On the cusp of the 2017 Holiday Season, Hudson’s Bay has reignited the glory of traditional retail with a stellar collection of window displays adorning its Toronto flagship store. As diorama artists, we know that window displays are simply large dioramas. The combination of professional talent and generous budgets behind these displays can yield spectacular results, and we can learn a great deal by studying them.

The first display we’re going to look at features three vintage style streetcars circling a stylized Toronto cityscape, complete with a Christmas tree, City Hall and skating rink. To give you an idea of the scale, the streetcars appear to be about O Gauge. They aren’t running on track, but glide elegantly along a loop circuit with no visible means of locomotion.

I’ve spoken before about how light and motion can be used to increase the impact of a diorama. This one checks both boxes. In terms of motion, we have not only running streetcars, but a rotating Christmas tree and animated skaters. Lighting is also used to good effect: the tree, skating rink and building windows are all illuminated. The near total absence of colour gives the display a distinctive look. A uniformly white palette creates a magical, wintery atmosphere and blends all the elements together into a visually cohesive whole.

If you like to build dioramas and want to learn more about how to optimize the visual impact of your work, you might like my new book, Diorama Design. It’s available in both ebook and print formats at Amazon.

-Ivar

 

Ground Blur display bases from Coastal Kits

Coastal Kits has come up with a simple and effective way to create a diorama with the illusion of motion. By mounting your model aircraft above a Ground Blur display base, the streaked photo-quality backdrop creates the impression that the aircraft is flying at high speed. This is the same motion blur effect which would be achieved by a photographer panning with a flying aircraft while taking the picture.

The bases are a foam board/plastic/vinyl laminate construction and various backgrounds are available. Although Coastal Kits shows the bases in tabletop configuration on its website, you could mount the base on a wall just like a painting, provided you had a sufficiently strong support rod for the aircraft. Since there always seems to be a shortage of space when it comes to displaying dioramas, the wall mount option is an appealing alternative. Just don’t put it in a high traffic area where visitors run the risk of knocking their heads against your aircraft model! See the Coastal Kits website for more information.

If you like to build dioramas and want to learn more about how to incorporate the illusion of motion into your work, you might like my new book, Diorama Design. It’s available both ebook and print formats at Amazon.

-Ivar