The introduction of a new model kit based on a subject from a movie is an eagerly anticipated event for many hobbyists. I remember when MPC released its Millennium Falcon kit back in 1977, coinciding with the release of the first Star Wars movie. MPC’s marketing department was on the ball and capitalized on the movie’s success by being quick on the draw with the release of the kit.
Not all kit releases are timed as perfectly as MPC’s Falcon release. The same subject was released by FineMolds nearly three decades later, in 2005. The FineMolds Falcon, although late to the game, was a dramatic improvement over the MPC kit. It featured the usual high level of accuracy and detail associated with the FineMolds brand, in correct 1:72 scale. The MPC kit did not even specify a scale, and Star Wars aficionados have enjoyed debating the scale of the kit since it was released.
When I first heard about the FineMolds Falcon release, my first thought was, “Wow, it sure took them long enough.” But FineMolds actually did something very clever.
The price differential between the two kits is considerable, even with a few decades’ worth of inflation factored in. The result is that they are not in direct competition with one another. The MPC kit was clearly aimed at kids and teens with little or no money. The FineMolds kit, on the other hand, was targeted at advanced modellers with generous budgets. The funny thing is, even though the markets for the two kits are distinct, the person buying them could quite often be one and the same. If you were a teen when Star Wars was released, and bought the MPC kit back then, there’s a good chance that you’d be willing to upgrade to the FineMolds version several decades later. My guess is that this is exactly what FineMolds planned.
The FineMolds Falcon has been so successful that Revell is now re-releasing it under their Master Series label. It will still be manufactured in Japan by FineMolds but will have revised packaging and English instructions.
It’s less clear what Bandai was thinking with their recent release of 1:72 models of the classic X-Wing and Y-Wing. Chances are, anyone who wanted a 1:72 scale kit of either of these subjects would have picked up the FineMolds version by now. Price, accuracy and quality for both brands are similar. There just isn’t that much difference between them. Bandai will also be releasing a 1:144 Millennium Falcon, which has been done before by FineMolds as well. How Bandai will be able to turn a profit on these “me too” products is a mystery. A much better move would have been to produce a 1:48 Y-Wing to complement the FineMolds 1:48 X-Wing. This would have filled an empty niche in the market.
When Episode 7 of Star Wars comes out this December, a newly designed X-Wing will grace the screen. It looks good—smaller and sleeker—and can be glimpsed in the teaser trailer for the film. Fortunately, Bandai has made one good decision, which is to launch a kit of the new X-Wing just before Episode 7’s release in December. Unless the movie is a complete disaster, this kit will be a guaranteed cash cow. The new X-Wing will be followed by a kit of the new TIE Fighter, which looks like a lot like the classic TIE but with an inverted colour scheme. This kit should be popular as well.